SPECIAL REPORT ON THE VALUE OF WEB CONTENT
The Hidden Value of Web Content: 17 Ways that Good Content
Can Bring More Visitors and Increase the Sales on Your Website
Many people running a business see the value of sales and product information pages. They look at a website like a storefront and shelves in a store. They have their front home page describing their business. They have product pages and web ordering system. If they have some sales skills, they may add some persuasive copy to sell their web visitors on their business and products.
Search Engine Optimization
SEO, search engine optimization, became the next big thing. The thought was if you used some key words repeatedly in your web content, then people looking for certain information or products, could find their website, hopefully be amazed, and buy one or more of their web products.
Some technologically updated business people may know a few additional ways to use web content to help their business increase profits, but are unaware just how much value well written, purposeful web page content can bring to their business.
Increase the Value and Profitability of Any Website
What is usually unknown is just how much well-planned, well-written content can increase the profitability of any website. Below is a list of 17 reasons why you should have a strong focus on continuously adding more web page content to your website.
17 Ways that Good Content Can Bring More Visitors and Increased Sales to Your Website
01.
Search Engines pay more attention to websites with a large volume of relevant,
Search Engines pay more attention to websites with a large volume of relevant, well written, optimized content on web pages. That means potentially more visitors and sales.
02.Large numbers of well-written web page content can provide a wider range of keywords or phrases to capture more potential visitors while also deepening the impact of your true keywords and phrases. Some search engines ignore the key word list that goes under the meta-description of your web page but do notice the words used in your content and decide what key words or phrases are valid for the visitors who use their search engines.
Large numbers of well-written web page content can provide a wider range of keywords or phrases to capture more potential visitors while also deepening the impact of your true keywords and phrases. Some search engines ignore the key word list that goes under the meta-description of your web page but do notice the words used in your content and decide what key words or phrases are valid for the visitors who use their search engines.03.Informational content can be written to attract more visitors from search engine input, social media sites, article links, PPC ads and more.
Informational content can be written to attract more visitors from search engine input, social media sites, article links, PPC ads and more.04.Specific optimized content formats equate to higher search engine value for your web pages. The words and phrases you use in your headlines, sub-headlines, links, and even words near your links often hold more value to the search engines perception of your keywords and phrases.
Specific optimized content formats equate to higher search engine value for your web pages. The words and phrases you use in your headlines, sub-headlines, links, and even words near your links often hold more value to the search engines perception of your keywords and phrases.05.Content pages can pre-sell visitors and bridge them to web pages with persuasive web content for converting visitors to customers and create increased sales.
Content pages can pre-sell visitors and bridge them to web pages with persuasive web content for converting visitors to customers and create increased sales.06.Good web content can nurture existing customers with useful information. This creates greater credibility for you, the website/business owner. The customer or client sees you as a valued consultant for them. This creates greater opportunities for additional well-earned sales.
Good web content can nurture existing customers with useful information. This creates greater credibility for you, the website/business owner. The customer or client sees you as a valued consultant for them. This creates greater opportunities for additional well-earned sales.07.Good web content can nurture prospects through the sales cycle either by email or by giving sales reps an appealing reason to call or visit prospects.
Good web content can nurture prospects through the sales cycle either by email or by giving sales reps an appealing reason to call or visit prospects. 08.Good web content provides a database of great information that can be printed out and used as hard copy mailing pieces or "I'd like to drop this off to you" hard copy. These mailing or drop-off pieces give sales reps a legitimate reason to visit and follow-up with calls to prospects.
Good web content provides a database of great information that can be printed out and used as hard copy mailing pieces or "I'd like to drop this off to you" hard copy. These mailing or drop-off pieces give sales reps a legitimate reason to visit and follow-up with calls to prospects. 09.Good web content can attract visitors from various social media sites using well-crafted teaser headlines that link social media users to your website articles of interest to these visitors. The right articles can intensify a visitor’s interest in your products or services.
Good web content can attract visitors from various social media sites using well-crafted teaser headlines that link social media users to your website articles of interest to these visitors. The right articles can intensify a visitor’s interest in your products or services. 10.Good web content in the form of articles can be posted on article sites with links to your website to attract more visitors. Links to your website that appear on other websites give you added value with search engines.
Good web content in the form of articles can be posted on article sites with links to your website to attract more visitors. Links to your website that appear on other websites give you added value with search engines.11.Good web content in the form of articles on article posting sites will allow other websites to borrow and post your content. At the bottom of these articles, the author of the article can state that the article or portions of it can be borrowed or quoted as long as the borrower includes the link to your website and gives you credit for the content. If your article is interesting enough to many other website owners, your article can go “virile.” This means that the number of websites using your content and links multiplies rapidly. Readers even quote from it and send emails to friends and family giving them a link to this article posted on your website. Your website article includes a bridge and link to other relevant pages on your website, even links to the sales pages. This gives you double value by having links from other website to your website and you can direct readers of your article to places in your website that you want them to visit, like sales pages.
Good web content in the form of articles on article posting sites will allow other websites to borrow and post your content. At the bottom of these articles, the author of the article can state that the article or portions of it can be borrowed or quoted as long as the borrower includes the link to your website and gives you credit for the content. If your article is interesting enough to many other website owners, your article can go “virile.” This means that the number of websites using your content and links multiplies rapidly. Readers even quote from it and send emails to friends and family giving them a link to this article posted on your website. Your website article includes a bridge and link to other relevant pages on your website, even links to the sales pages. This gives you double value by having links from other website to your website and you can direct readers of your article to places in your website that you want them to visit, like sales pages.12.Every new web page of optimized content provides another doorway to your website and business that can equate to more sales and profit.
Every new web page of optimized content provides another doorway to your website and business that can equate to more sales and profit.13.Persuasive PPC ads can attract potential customers with specific interests. The PPC, “pay per click” ad directs the targeted visitor to specified landing pages of informational and/or sales copy appealing to these targeted prospects … again giving you greater opportunities for selling your products and services.
Persuasive PPC ads can attract potential customers with specific interests. The PPC, “pay per click” ad directs the targeted visitor to specified landing pages of informational and/or sales copy appealing to these targeted prospects … again giving you greater opportunities for selling your products and services.14.Press releases can be optimized for search engine traffic and used as valuable web content. You can have a tab for press releases that links to a directory page of all of your press releases. Put a unique and interesting headline on every press release using key words and phrases where possible. This additional content can add up to hundreds of additional web pages with excellent content filled with a wide range of relevant key words and phrases that can attract more visitors to your website.
Press releases can be optimized for search engine traffic and used as valuable web content. You can have a tab for press releases that links to a directory page of all of your press releases. Put a unique and interesting headline on every press release using key words and phrases where possible. This additional content can add up to hundreds of additional web pages with excellent content filled with a wide range of relevant key words and phrases that can attract more visitors to your website.15.Opt-in Email Capture: A series of related articles can form a special report that can be offered for free as an incentive when a visitor gives you their email address and opt-in permission for further email information from you. This allows you to keep in touch with valuable email news or an ezine.
Opt-in Email Capture: A series of related articles can form a special report that can be offered for free as an incentive when a visitor gives you their email address and opt-in permission for further email information from you. This allows you to keep in touch with valuable email news or an ezine.Keeping in touch keeps you in the mind of your potential customer. This takes advantage of the memory laws of recency and repetition as you contact opt-in visitors with useful information.
Repetition keeps you first in mind and because your emails are sent on a repeating schedule and hopefully read by your prospect. Using truly valuable or useful information for prospects will ensure that you are not being a nuisance. Don't mail too often. Don't mail too much content. Always offer an opt-out at the end of your emails. An irritated prospect won't buy.
Since you are sending the emails every week, twice a month or monthly, you are likely the most recent contact providing the products and services you have available. This plays into appropriate "timing." Repetition and recency of emails received and read means being "first in mind" when a prospect decides they need the products or services you provide.
16.A periodic email or ezine (weekly, twice a month, or monthly) allows you to suggest a specific product you want to recommend to the reader/prospect. You would make this a short teaser paragraph within your email or ezine with a link to the product information and sales page on your website. This way, your email or ezine isn’t perceived as just another sales pitch.
A periodic email or ezine (weekly, twice a month, or monthly) allows you to suggest a specific product you want to recommend to the reader/prospect. You would make this a short teaser paragraph within your email or ezine with a link to the product information and sales page on your website. This way, your email or ezine isn’t perceived as just another sales pitch.17.Keeping in touch with potential customers by email news or an ezine requires ongoing content and that content can and should become additional web pages with optimized (SEO) copy or content to create the deeper and wider search engine footprint that draws in more visitors.
Keeping in touch with potential customers by email news or an ezine requires ongoing content and that content can and should become additional web pages with optimized (SEO) copy or content to create the deeper and wider search engine footprint that draws in more visitors.These are the 17 simplest and effective ways that web content can be supremely valuable to you and the profitability of your business. If you run an information only website, all the additional uses of web content will bring greater readership to your primary informational content.
Rewrite and Optimize Your Existing Copy
In addition to adding new content, you may want to think of rewriting or converting and optimizing your older existing web pages. Proper revisions to your existing content can become more impactful and valuable website pages.
Hire a Copywriter “Content Specialist” or Do-It-Yourself
Consider whether you have the copywriting skills and time to write all the various types of content needed to optimize visitors and sales on your website. Every content page has its own purpose and should be targeted to the specific interests of your website prospects. Decide whether you want to do the work yourself, have the time and skills to do so, or whether it might be better to hire a copywriter “content specialist” to do the work for you. Depending on your budget, you may want to schedule something like adding one, two or three new content pages a week. Build on to your existing website with new content pages as your budget allows. Some content you may want to do yourself and some, your may want to find it more effective to use the services of a Freelance Copywriter/SEO Web Content Specialist ... such as myself.
Web Content Works for the Long Run
Don’t expect instant results with new content with the exception of pay per click ads, banner ads, search engine ads, social media teaser copy, or direct mail copy with links to a specific targeted content landing page. Your field sales reps, using selected content for prospects they visit, may also get rapid results. Content works over time to multiply the number of visitors to your website. Assuming you are in business to stay, the content strategy makes sense. Once the content is written and you have several hundred well- written and optimized informational pages, you’ll notice that your traffic begins to increase at a faster pace. The more optimized content you have on your website, the more visitor traffic your website will have. The more of these 17 ways of reaching out to prospects that you use, the faster you will experience the results you want.
Capture Website Visitor Emails for Opt-in Permission
Take every opportunity to capture visitor email addresses with opt-in permission using some high value information piece like a special report. Selling usually has a “sales cycle time.” Most visitors don’t buy on the first visit or exposure to a website or its contents. Gaining credibility and trust from a visitor may take repeated contact or exposure to your website and its contents. This will depend on the typical sales cycle for the prospects you target. Larger businesses usually have a longer sales cycle and more than one decision maker, some behind the scenes. Even the consumer market has become more skeptical about sales offers and hold on to their incomes a bit tighter than when the economy was booming. When you give a prospect the opportunity to read useful and valuable information from you and your website on a repeated basis, they grow to trust you, trust your information and your offer or promise, because they see you as an advocate for them. Good content and a variety of content can keep visitors coming back. If you have opt-in permission for email, you can provide that repeated positive exposure to your website using well-crafted emails or ezines.
300 Plus Website Pages of Purposeful Content
The best and most visited websites have well over 300 web pages for search engines to admire and list higher and higher in page rankings for the keywords and phrases most important to your website. That means you have over 300 pages, each with some of the same prime keywords/phrases (a website deep with your primary keywords to place you high on search engines for these words or phrases) and the additional relevant, secondary keywords/phrases to create that wider search engine footprint for your website. With enough web pages, you can even make your secondary keywords and phrases list high on the search engines.
Competition & Website Niches
One additional factor in getting high keyword listings is the number of other websites competing with yours for these keyword visitors. If you can choose a niche that has less competition or find the secondary keywords that have less competition, you improve your ability to move your website to the top ten on search engine rankings for your selected keywords.
Little-known, Seldom used SEO Secret
If you it is not likely that you can compete with a large corporate website for search engine rankings, all is not lost. Here is a little used SEO secret. Keep your original website even though it doesn't compete well against the large companies. Find a related niche that has much less competition. Create a new website focusing on this niche and move your new website up in the search engine rankings. On your new website, find places of relevance where you can bridge to your original website and put the appropriate links in place. Use highly attractive teaser lines or headlines for the links. You will move much of your traffic from your niche website over to your original website to make the sales on the products that you were formerly unable to compete.
Search Engine Formulas
Search engines never sleep. Search engine formulas constantly change and you can be sure that your competing websites are changing and adding new pages in order to move themselves up the search engine-ranking ladder. The search engine formulas are secret and no one can know what your competitors will do next. This is why even the most experienced SEO experts cannot guarantee you results. SEO and Content Specialists can only guarantee that your results will improve as they aim to get you in the top ten search engine rankings.
The various uses of informational and persuasive content are sure to give you many new choices for improving your website, its performance, and its profitability.
Use any number or all of these 17 valuable content lessons with my compliments.
Your Web Content Projects
As a "Content Specialist," I can write informative articles, how-to articles, checklist type articles (top 10 ways...), problem-solution articles, client success articles, emails and more. If you’d like me to write specialized content for your website, send me an email outlining your intended project or request a site audit from me so that I may advise you with some potential solutions. My website and email address are listed below.
Website: www.SEOWebcopywriter.com
Email: Jeff@SEOWebcopywriter.com
Good luck to you as you pursue a more profitable website!
... Jeff Zadzilka, Freelance Copywriter/Web Content Marketing Specialist
17 Ways - - - Web Content Marketing
www.JeffZadzilka.com
Copyright (c) 2011 Inner Circle Resources
Web content cannot be used without the written permission of the author and copyright owner, Jeff Zadzilka, Freelance Copywriter and
Web Content Marketing Specialist.
Jeff Zadzilka
Freelance Copywriter &
Web Content Specialist
